feat: add competitor-profiling skill

[njcameron]

Add competitor-profiling skill

Adds a new competitor-profiling skill for researching and profiling competitors from a list of URLs. The skill combines live site scraping (Firecrawl) with SEO and market intelligence (DataForSEO) to produce structured, comparable competitor profile documents.

What it does

Given competitor URLs, the skill:

1. Maps each competitor's site and scrapes key pages (homepage, pricing, features, about, customers, integrations, changelog)
2. Pulls SEO and market data — domain authority, backlinks, ranked keywords, organic traffic, top pages, and adjacent competitors
3. Optionally mines review sites (G2, Capterra, Product Hunt, TrustRadius) for sentiment and themes
4. Synthesizes everything into a consistent profile template, plus a cross-competitor summary doc

Supports both quick scan (homepage + pricing + basic SEO) and deep profile (full scrape + backlink analysis + review mining) modes.

Files

• skills/competitor-profiling/SKILL.md — main skill instructions
• skills/competitor-profiling/references/templates.md — full profile + summary templates
• skills/competitor-profiling/references/tool-reference.md — Firecrawl + DataForSEO MCP tool reference with example calls

Why it's useful

Fills the gap between raw competitive research and downstream skills. The structured output is designed to feed directly into:

• competitor-alternatives — comparison/alternative pages
• sales-enablement — battle cards
• content-strategy — content gap analysis
• pricing-strategy — pricing teardown
• seo-audit — relative SEO benchmarking

[chatgpt-codex-connector]

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[chatgpt-codex-connector]

Remove MCP-only DataForSEO requirement

This skill currently instructs users to use “DataForSEO MCP tools,” but the repo’s own integration docs indicate DataForSEO is available via API/CLI and not via MCP (tools/REGISTRY.md tool index and tools/integrations/dataforseo.md capabilities table). In environments that follow this repository’s documented setup, this step is not executable and blocks the core profiling workflow; please switch this guidance to the supported API/CLI path (or add MCP support docs if that is now intended).

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